Protein Supplements: Is What You See, What You Get?

Everywhere you look in the grocery store, there is protein. From bread to ice cream, to the countless tubs of protein powder we see lining store shelves – protein is the “it” ingredient. The message is loud and clear that protein is part of a healthy diet, but if it’s poor quality, damaged, or full of artificial fillers, sweeteners and flavours, you won’t reap the health benefits. This is especially true of protein powder supplements, where most people equate quality with the highest protein content. We’ve got news for you: the amount indicated on the label isn’t really what you’re always getting – more does not mean better when there are obstacles in absorbing the protein.

The highest-protein-per-serving status has become known as the defining mark of excellence in a protein powder, but there are actually more important things to consider when selecting a protein supplement. Starting with the ingredient list: look for high-quality, clean ingredients, that are non-GMO, hypo-allergenic and from a variety of sources. One thing that single-ingredient products on the market have in common, is that they can lead to intolerances when consumed day after day. After lengthy periods of use, these proteins may not be broken down effectively, leading to digestive upset. Obtaining protein from a variety of sources is way less likely to trigger a sensitivity and expands the spectrum of amino acids. These are the first steps in finding your perfect protein, but there’s more to it…

Protein ingested does not mean protein digested!

Proteins are complex structures, requiring optimum digestion to access and metabolize them properly. Many people can’t get the full benefits of a protein supplement because of obstacles in digestion and metabolism, or because the proteins are unaccessible by the body. So… what’s the hold-up?

Plant-sourced proteins contain “anti-nutrients” that act as a protective “mesh”, preventing them from being digested. These natural components of grains and legumes ensure their survival as they prevent them from being broken down or absorbed in the digestive tracts of their “predators”, keeping proteins, minerals and other nutrients “locked up”. Also, when your body can’t digest these proteins, they can cause bloating and gas from putrefying in your gut – a common problem among those supplementing with protein powder. Not only do you miss out on the benefits – you suffer too! Manufacturers generally get around this problem by heating the ingredients, at the expense of the integrity of nutrients and the proteins themselves. In this case, it doesn’t matter what the label says, your body cannot access these proteins efficiently!

Unless… your protein is fermented! Fermentation is a game-changer for protein supplementation, and Genuine Health is leading the way with the first fully-fermented protein product: fermented vegan proteins+. We start with synergistic protein sources that are vegan, low-allergen, and non-GMO, that are exceptionally high in protein. Then we amplify their nutritional benefits and “liberate” the proteins with artisanal fermentation techniques that remove the nutritional mesh of anti-nutrients, releasing the protein so it is immediately available for your body to absorb and utilize. We looked to the wisdom of our ancestors for traditional fermentation methods and perfected them, culturing the proteins just until they reach their nutritional “sweet spot” – when they are most bioavailable for human digestion.

This artisanal technique amplifies nutrient potency and prepares proteins to be utilized by our digestive systems, resulting in the highest bio-availability on the market. fermented vegan proteins+ also contributes to allover gut health, increasing your body’s ability to absorb proteins from other foods as well!

fermented vegan proteins+ literally remove the barriers that can come between you and protein! Plus each serving provides 20 grams* of protein, from a balance of all essential amino acids – giving you the most out of your protein supplement. But in this case, what you see is what you get!

Next time you are scanning the shelves for a protein supplement, think about what you really want out of a protein supplement. Remember, among all of the proteins powders on the market – more doesn’t always always mean “more”. When you choose fermented vegan proteins+, what you get is more protein from your protein!