What Are YOU Looking For In A Fish Oil Supplement?

Fish oils are one of the most commonly consumed natural health products in the world and with good reason. There are thousands of studies showing the benefits of omega-3 fatty acids on everything from depression to heart health.

In fact, according to the Harvard School of Public Health study on the top preventable causes of death, low dietary omega-3 fatty acids are listed as #8! This is shocking, although it really should come as no surprise. The Canadian diet is very low in these essential fatty acids.

The two omega-3 fats that we are most familiar with are EPA and DHA. They are both important but perform different functions in the human body. EPA offers support for inflammation, heart health, and mood balance. DHA is important for cognitive support and eye health.

Taking a high potency fish oil supplement ensures that you are providing your body with these much needed omega-3 fats.

We asked our customers what they were looking for in a fish oil supplement and this is what we found:

1. NO FISHY AFTER-TASTE

   Over 70% of the fish oils consumed in the world are in capsule form because they are convenient and appeal to people with issues around the taste and texture of taking fish oils. That said, just taking the fish oil in a capsule does not guarantee you will avoid those unpleasant “fishy burps”. Enteric coating and added Lipase helps to eliminate issues with fishy after-taste, the most common complaint among fish oil users. Norwegian Gold Fish Oils are the only fish oil supplement that combines both enteric coating and lipase to offer a fish oil product that is optimally digested and utilized by the body.

2. QUALITY and PURITY

   Recent media exposure about environmental contaminants and heavy metals in some popular fish oil brands has made many people weary of what’s in their fish oil. An easy way to put your mind at ease is to only purchase fish oil with the IFOS logo. The IFOS (International Fish Oil Standards) certification indicates a product that exceeds world standards for purity, potency and freshness. If the IFOS logo is on the product there is no question of the quality. It is the only TRUE third party certification program in the world for fish oils. Do not be fooled by companies who actually own their own “3rd party testing” company which is sadly becoming common practice. That is not science, it is marketing.

3. POTENCY

   In order to get the health benefits of omega-3 fish oil, you need to consume enough. The majority of studies on fish oils are examining the benefits of EPA and DHA. Concentrated fish oils provide high potencies of EPA and DHA in every capsule. When comparing fish oils always ensure that you are reading the amount of omega-3 PER CAPSULE not per serving as serving sizes can be as high as 4 capsules in some cases. Norwegian Gold Fish Oils are highly concentrated so you need to take fewer capsules to receive the benefits. They are also IFOS certified as mentioned above, which ensures that the potency we claim on the label is indeed the potency of the product in the capsule.

4. SUSTAINABILITY

   While this answer didn’t rank high in importance with many of you, it should. As fish oils gain in popularity, it will be the responsibility of companies manufacturing them to ensure they are sustainably produced. The health of our oceans depends on it. All Norwegian Gold Fish Oils are now FRIEND OF THE SEA Certified. As part of our ongoing commitment to the environment and sustainability of resources, Renew Life has achieved a true third party audited sustainability certificate for all our Norwegian Gold fish oil products. While we have always employed sustainable practices, we are one of only a few companies that have obtained this high standard across its whole range.

5. OTHER

   Some examples of these answers were; easy to swallow capsules, ability to find the product easily in stores, packaging and price. For those individuals who have trouble swallowing large capsules, Norwegian Gold Fish Oil does offer a product in a small, easy to swallow capsule called Easy Omega.

In the sea of fish oil products out there, choose wisely because when it comes to fish oil, quality counts.

Enteric-coated capsules, added lipase for added digestion, high potency formulations and FRIEND OF THE SEA certification, combined with our IFOS third party testing program, creates an industry leading combination for quality, purity, potency, and sustainability.

Check out our Natural Fish Oil Supplements Today!